Digital Out Of Home Advertising - Reach target audiences in specific, real-world contexts
Flashgate is bringing Digital Out of Home ("DOOH") advertising to the front door of retail stores, delivering a great brand message in a trusted shopping experience. Also known as place based advertising, DOOH is the second fastest growing segment of the advertising industry, after only online/mobile advertising. DOOH is also the most trusted advertising platform for millennials and a very effective way to target all demographics. Flashgate technology gives customers the right message, in the right way, at the right time in a format that's automated and dynamic.
The Best Advertising Real Estate in Retail
Flashgate's advertising pedestals combine LED display screens with integrated anti-theft technology, replacing the retailers' old, clunky, anti-theft systems at the front door of the store. The Flashgate Pedestal is the first thing customers see as they enter the retail store. The bright, wide angle viewing LED screens mean the average viewing time upon entrance to the store is eight seconds, equivalent to the time a billboard is viewable on a major highway. All retail traffic must pass in and out of the front door of the retailer meaning every customer must see the Flashgate Pedestal. Flashgate owns this space based on providing the retailer with the most advanced anti-theft system available today!
Every Flashgate Pedestal has its own Story
Each Flashgate Pedestal is identified by its geo-coordinates with precise latitude and longitude. Furthermore, each pedestal has specific demographic information for the type of store and the surrounding trading area, as well as age, gender and ethnicity. Traffic counts are integral to the Flashgate experience and the Flashgate Pedestal delivers accurate traffic counting capabilities. Flashgate's Cloud-Based Dashboard delivers traffic metrics in real time to the retailer and Flashgate rolls up this information for delivery to brands.
Flashgate Marketing Platform
Individual Flashgate Pedestals in the retail stores securely connect to the Flashgate Marketing Platform multiple times a day and download the required assets booked for it. The Flashgate renders its playlist and displays the appropriate advertising on the agreed upon schedule. Brands select which retail locations they wish to advertise at or Flashgate can build a customized location list for them. Brands need to supply Flashgate with advertising images in JPEG or MPEG format, 72 hours in advance of the first scheduled play.