Broadening Data Analytics Revenue Generation Capabilities
SURREY, BC – June 14th, 2018 – Flashgate Technology Inc, the leading innovator in retail analytics and digital display advertising networks, is pleased to announce the purchase of intellectual property assets from Exapik Systems Inc.
“One of Flashgate’s core revenue streams is the sale of retail analytics data in a SaaS model,” stated Greg Watkin, CEO of Flashgate. “The Flashgate systems in retail stores capture continuous data feeds and as we deploy more and more locations the data set is getting quite large. Exapik’s systems were purposefully built for managing, mining and selling large data sets. This acquisition helps us build out our data management capabilities and will benefit us in leveraging this proficiency to generate revenue from new and existing data assets.”
The art and science of increasing market influence via the use of data analytics is at the forefront of the marketing world and Exapik developed systems and processes to enable companies to monetize their data. By matching data acquisition with data knowledge requirements, Exapik created additional revenue streams for companies in a variety of data intensive industries including advertising, IoT and investment research.
Further to the acquisition of the Exapik assets, Exapik Founder Ian Paterson will take an advisory role with Flashgate by joining the Company’s Board of Advisors. Ian Paterson has developed data products and sold millions of dollars in data across industries such as advertising, manufacturing, fraud prevention, and investment research. He is a recognized thought leader on data monetization, has spoken at the Rich Data Summit and advised on corporate data strategy for firms ranging from series A venture-funded startups to Fortune 1000 companies.
About Flashgate – Flashgate is monetizing the entrance of retail stores with analytics and digital signage portals. Flashgate has developed Patented technology to combine RF and RFID product detection systems with advertising display screens and data collection technologies. The Company’s products are deployed at the front entrances of retailers across North America to deliver superior capabilities for retailers and leading product brands. Flashgate is leading the migration to a new way of doing business for the retail loss prevention, Digital Out Of Home advertising and customer data collection industries. For more information please visit www.flashgate.ca